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20 Jun 2022

WHOLESALE AND RETAIL DESIGNER ONLINE EYEWEAR

Glasses can drastically alter a person’s appearance. Iconic frames can result in a more confident and bold appearance. They beautifully draw attention to people’s facial features. There are several criteria by which a market runs. In every business sector, there are two types of operation methods which includes whole and retail.  Wholesalers and retailers  resale items that have been bought from suppliers. Let’s learn about the difference between wholesale and retail:
When we go to a shop to buy anything then we are dealing directly with the retailer. A retailer is a person who sells things to consumers directly at retail prices. Here, the retailer makes a profit by increasing the margin on every individual item. The retailer buys the goods in appreciable quantity from the wholesaler. 
The wholesaler is the one who sells the goods in bulk to retailers and several other businesses. The wholesaler sells the goods to the retailers at a much lower price. The wholesale sunglasses distributor supplies bulks of eyewear stocks to multiple retailers. The profit margin on each unit is substantially smaller for a wholesaler, but the volumes of units sold is much higher. Wholesalers are often considered as B2B companies, or business to business organisations. Wholesalers play a very crucial role in a marketing channel structure as they are an agent between a manufacturer and a retailer. Following are the functions performed by an eyewear wholesaler:
    1. Assembling of goods (eyewear frames)
    2. Storing 
    3. Transportation
    4. Grading 
    5. Financing
    6. Risk bearing
    7. Pricing
    8. Communication of market information
    9. Packing facility

Now you must be wondering who makes the maximum profit?
Well the answer can’t be determined directly as it completely depends upon the sales funnel. As per the data, retailers make the maximum profit as they leverage much greater margins on each product individually as compared to the wholesaler.
If the quantity is considered then the wholesaler has a higher sales factor as the quantity of eyewear sold is in bulk to different business sectors and a wide range of stores. Eyewear wholesalers are “middle men” who sell eyewear in bulk to industrial or business clients. Wholesalers do not have any well-planned workspace to attract customers. Instead, they have a warehouse or office in industrial areas. Consumers are the primary buyers of eyewear from retail stores. Customers can see and observe products available for purchase at retail stores that are designed with display areas.  

Consumers in the eyewear retail market often have distinctive preferences for the various eyewear styles available. Consumers browse several merchants for the outlet that sells their preferred combination of style and price. They are naturally drawn to the sellers who have a large variety to offer to them.   

Galorebay is one of the finest eyewear wholesalers in Delhi. We are committed to providing 100% durable and fashionable eyewear. We deal in the business to business sector and offer greatest deals to our buyers. At Galorebay, you will find the choicest eyewear styles with remarkable quality.  

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